Automation is at the core of our business and we have a proven track record that we are proud of.

For more than twenty five years, Rubicon - suppliers of Industrial Automation Equipment - have delivered professional and cost-effective procurement services to the Automotive, Electronics, Food & Packaging, Power, Process and Petrochemical Industries throughout Southern Africa

We work with energy, passion and commitment to achieve results for you. We understand your needs and apply our knowledge to find the right answers to your problems. That's what makes us the Factory Automation experts.

 Driven by the passion and experience of our people, we are your Automation supply experts.

We specialize in Safety automation products and have exceptional delivery performance in this area. We have the largest range of safety automation products available off the shelf. We have established strong and unique relationships with well known international brands, both directly from Europe and indirectly through International suppliers who are locally represented. We are proud of our association with a number of these suppliers some of whom we have been in partnership with for more than 25 years.

Our Sales staff offer first-class service and expertise in determining client needs and supplying a wide range of industrial automation equipment, replacement components and spare parts from the World's leading manufacturers which we represent.

Through listening to what you want we are able to recommend the very best solutions for your factory automation and electrical requirements.

We are committed to deliver a prompt and quality product service delivery.

Rubicon Electrical & Automation’s reputation is built around our total commitment to quality products and total customer satisfaction. We believe that the only measure of a company is the continual satisfaction of its customers.

Our complete A-Z Automation and Electrical basket simplifies our customers project and maintenance requirements.. we welcome the opportunity for you to give us a try..

Rubicon Electrical and Automation service is all about results. Unless we can enhance your Automation & Parts procurement experience and prove to meet or exceed your expectations we are just another supplier

Our focus means we are committed to building long term relationships that are based on trust and continually strive to improve on the products and service we can offer you.

• Speed - Vast array of on-site stock products available to collect or deliver countrywide, Next day International direct option.

• Choice - We have the technical knowledge to confidently hot swap brands for direct replacements be it supply issues, pricing constraints or power consumption usage. We stock German high quality brands, which meet both price and quality requirements.

• Support - Rubicon have a fully trained proactive Engineering team making sure every aspect of your buying experience is as smooth as possible. We have 4 full stocking branches in Southern Africa with External and Internal Sales people.

• Heritage - We have been established for 25 years giving us unparallel experience of the Automation, MRO and Supply chain markets.

• Value - If you require better pricing please talk to one of our team who may be able to broker a better deal for you.

• Results - We are proud of who we are and what we do, give us the opportunity to prove to you what we can do.

Rubicon Electrical and Automation specialises in supplying the industrial and commercial sector, with automation, electrical and electronic products and components. We have niche focuses in machine safety, electrical and automation requirements for industry. We import exclusive industrial components from Europe for which we proudly represent the names of Multi-Contact, Werma Signaltechnik, Euchner, Haake, Murrelektronik, Reiku and Lap Laser. These products are stocked in all of our branches.

Rubicon has also established strong and unique relationships with well known, international brands, which are locally represented such as Rittal, Weidmuller, Eaton-Moeller, Schneider Electric, Harting, Lapp Kabel and Sick. We are proud of our association with these International suppliers, some of which the partnership has been for more than 25 years.

We are also proud members of Electrobase, a group of independent electrical wholesalers, from where we represent major South African manufacturers such as Aberdare Cables, Alvern Cables, Cbi-Electric, Crabtree, Hellermann-Tyton, Major-Tech and AC/DC Dynamics.

Rubicon supplies industry through-out Southern Africa and is a major supplier to companies like Volkswagen, General Motors, Ford, BMW, Mercedes Benz, Continental Tyres, Firestone, Goodyear, Parmalat, Consol, Venture, Eberspacher, Umicore, Faurecia, Tenneco, Clover, SAB Miller, Heineken, Shatterprufe, Kraft Foods, Nestle and many other companies manufacturing in South Africa..

With a dynamic young leadership who have a passion for the highest product quality and service excellence, Rubicon looks set to grow from strength to strength in the years to come..