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  • With a dynamic team, strong supplier network and the passion for providing product quality and service excellence, Rubicon is focused on continually improving and adapting.
  • Our aim is to best match our ever-evolving product offering with the needs of our customers, thereby affording our customers the opportunity to enjoy the benefits of top quality, cutting edge products.

Welcome to the Online Home of Rubicon

With offices in Cape Town, East London, Johannesburg and Port Elizabeth, Rubicon is well positioned to offer technical and sales support to our customers on our two focused product offerings, namely Industrial and Renewable.

Industrial Division

The Industrial division is headed up by Dylan Schnetler, who is highly motivated and passionate about product quality and customer service. Our focus is on supplying the industrial and commercial sector with automation, electrical and electronic products and components. The primary product verticals are machine safety, electrical and automation requirements for industry.

We import quality industrial components from highly regarded European manufacturers such as Staubli, Werma Signaltechnik, Telergon, Pflitsch, Citel, Delta Power, Troax, Euchner, Murrelektronik, Reiku and Lap Laser.

To complement our range of imported products, we have strong relationships with locally represented international brands such as Rittal, Weidmuller, Siemens, Eaton-Moeller, Schneider Electric, Harting, Lapp Kabel and Sick.

As a proud member of Electrobase, a group of independent electrical wholesalers, we represent major South African manufacturers such as Aberdare Cables, O-line, Allbro, Alvern Cables, Cbi-Electric, Crabtree, Hellermann-Tyton and Major-Tech.

We service companies in various sectors of industry, including the Automotive sector, the Food and Beverage sector, the Health Sector and the Packaging Sector. Our customers include Volkswagen, Ford, BMW, Mercedes Benz, Continental Tyres, Firestone, Goodyear, Parmalat, Consol, Venture, Eberspacher, Umicore, Faurecia, Tenneco, Clover, SAB Miller, Heineken, Shatterprufe, Kraft Foods, Nestle to name but a few.

Industrial Blog

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Renewables Division

The renewable division is headed up by Greg Blandford who is passionate about innovative technologies in renewable energy with long term sustainability. The renewables division is focused on four key product verticals

  • Solar PV, which includes Solar Modules, Inverters and UPS’s, mounting structure and balance of system supply;
  • Energy Storage, – offering various types of batteries from Lithium-Ion to Supercapacitors and lead based technologies;
  • Solar Lighting – for off grid lighting solutions
  • Electric Vehicle charging stations – globally recognized charging station brands including EXBox, Delta Electronics, and EO Charging

We import quality products from global leaders in the Renewable Energy sector including Solar Edge, Tesla, Canadian Solar, Jinko, Delta, Eaton, Sunna and EO Charging.

The renewables division focuses on partnerships with industry leading EPC clients and integrators to offer complete solutions to the end user market.  Our primary market extends to Southern Africa and Indian ocean islands.

Our position as a member of the EVIA (Electric Vehicle Industry Association) and other industry bodies, highlights our aim to drive the move to e-mobility, future sustainability and renewable energy solutions in Africa.

Our dynamic team and passion for providing proven product quality and service excellence, continues to challenge and drive the renewable energy environment in Southern Africa.

Renewables Blog

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