The History

Automation is at the core of our Rubicon and we have a proven track record that we are proud of.

For more than twenty five years, Rubicon - suppliers of Industrial Automation Equipment - have delivered professional and cost-effective procurement services to the Automotive, Electronics, Food & Packaging, Power, Process and Petrochemical Industries throughout Southern Africa

Rubicon specializes in safety automation products and has exceptional delivery performance in this area. Rubicon has the largest range of safety automation products available off the shelf. We have established strong and unique relationships with renowned international brands, both directly from Europe and indirectly through international suppliers who are locally represented. Rubicon is proud of our association with a number of these suppliers, some of whom we have been in partnership with for more than 25 years.

Our Sales staff at Rubicon offer first-class services and expertise in determining client needs and supplying a wide range of industrial automation equipment, replacement components and spare parts from the world's leading manufacturers.
Our dynamic and innovative team applies high standards of honesty and integrity to achieve results for you. By recognizing your needs, Rubicon is able to recommend the very best solutions for your factory automation and electrical requirements, making us your Automation supplies expert. We are committed to deliver a prompt and quality product service delivery.

Rubicon Electrical & Automation has a reputation built around our total commitment to quality products and total customer satisfaction. We believe that the only measure of a company is the continual satisfaction of its customers.
Our complete A-Z Automation and Electrical product supply simplifies our customers’ project and maintenance requirements. We welcome the opportunity to provide you with the best electrical and automation products to accommodate your needs.