Our Mission

Rubicon Electrical and Automation's service is all about results. Unless we can enhance your Automation & Parts procurement experience and prove to meet or exceed your expectations we are just another supplier. Our focus means we are committed to building long term relationships that are based on trust and continually strive to improve on the products and service we can offer you.


Vast array of on-site stock products available to collect or deliver countrywide. Next day International direct option.

We have the technical knowledge to confidently hot swap brands for direct replacements be it supply issues, pricing constraints or power consumption usage. We stock German high quality brands, which meet both price and quality requirements.

Rubicon has a fully trained, proactive Engineering team making sure every aspect of your buying experience is as smooth as possible. We have 4 full stocking branches in Southern Africa with External and Internal Sales people.

We have been established for 25 years giving us unparalleled experience of the Automation, MRO and Supply chain markets.

We offer the highest value for the best prices.

We take great pride in our quality products. Allow us the opportunity to provide you with our service.